Monthly Archives: February 2011

Greyhound Charity Support from Network Marketing

We are delighted to be supporting a fantastic but poorly supported charity alongside The Barking Lot, Wetherby – Tia Greyhound & Rescue Centre.

For every pound given at the shop over the next month into the Tia Greyhound Charity box,  Network Marketing will match.

I am particularly passionate about this charity as it’s often a completely overlooked cause.  We adopted a rescue Greyound called Ranger about 4 years ago, he’s the best pet ever (apart from being a bit big !) They did promise he’d curl up like a cat but he seems far happier to be stretched out in front of the fire! And just to dispel the myth, he gets on really well with our cat, Cookie!

So – give generously in the shop in Wetherby and we’ll do the same!

Cheers

Jonathan Hirst

On the subject of great Adverts

On the subject of great ads…
The VW ad that was aired during the Superbowl really made me smile. The Creative Team who came up with this must have had a good chuckle. You can relate to it one way or another, every boy growing up loves Star Wars, and I believe it’s my nephew in that costume!

However, what has really impressed me is the new Beetle ad from VW. How many car adverts are there that actually don’t show the car? Brave from a marketing perspective but the Art Director and Copywriter should get an award out of this one!


All in all, VW can’t go wrong with either of them!
Anna Darnell – Creative Recruitment Specialist

Super Bowl 2011 Greatest Adverts Ever

There’s something great about the Superbowl.  I’m not in to ‘baseball’ or the Pittsburg Steelers, but the adverts they run during the frequent advertising breaks are just the best.  It’s like the companies are all trying to out-do each other in the ‘ridiculous’ stakes.

We particularly loved the EDS advert.  I’m not even sure what they do but they certainly attracted the attention and might even encourage a few people to take a look at their website.  Take a look for yourself:

Who wouldn’t want the job of Creative Director or Marketing Director here? Imaging the brief…

“So, the Super Bowl is coming up and we want an ad. Something that really stands out.  How about some cowboys herding cats?” (says the Marketing Director sarcastically). “Try and link it to our generic strap-line would you?”

We think they got the interpretation of that creative brief just right!

Which are your favourite advertisements during the Super Bowl.

Jonathan Hirst

The Danger of Twitter?

With the launch of the Six Nations Championship tonight it is interesting to see the spotlight being shone away from team tactics and on to the sportsmens’ use of social media. In today’s press  it was disclosed that the Welsh squad have been banned from using the site during the tournament, following recent high profile cases of damaging comments published on Twitter from numerous sports personalities.

At the Ryder Cup there was initially a ‘recommended’ ban on twitter by the European Ryder Cup Captain, Colin Montgomery although the likes of Ian Poulter (@ianpoulter) and G-Mac weren’t likely to stop their tweeting!

Kevin Pieterson was left red-faced following his very public rant about the sport,

Kevin Pietersen

– then footballer Ryan Babel found himself £10,000 out of pocket after his controversial tweet about referee Howard Webb just last month.

Social Media can be a great way of keeping up to date with the world and is no doubt proving ever more powerful in today’s society. But is this case of ‘Twitter-banning’ highlighting the increasing worry surrounding its power to make or break business or reputation?

Todays blog was posted by Helena,  Agency Recruitment Consultant at Network Marketing